How Digital LED Screens is an Interactive way to Audience development

The customer demands are constantly growing, the battle for the attention of buyers has become the reason for the implementation of touch features on LED screens. Touchscreens of out-of-home advertising attract more attention as they enable interaction. LED touch screens are mainly used in advertising campaigns, as well as a self-service tool. However, many companies display educational content on their screens, thereby raising the awareness of their customers and showing their care.

For example, the most common educational content of passed year was information about Covid19. Most of the out-of-home advertising booths provided general information about the virus. Some let measure the body temperature, answer relevant questions on the touch screen, and get contact numbers for help. Isn't it customer care?

 Moreover, companies install games related to the brand concept to attract more attention. The games include informative topics, and the bright presentation of such information on Digital LED Screens will forever be remembered by the players. For example, the Mattel brand ran the Pictionary game on an interactive screen. Children played in real-time with the actor through the digital signage. The prizes were toys from the company. Such an unusual advertising campaign collected more than 100,000 views in one day and more than 1,000,000 views in total.

  

The other way to educate customers is to hold surveys. For instance, the Coca-Cola campaign in Norway conducted a study with yes / no answers on Interactive Displays. The topic of the survey was sugar. The winners immediately received a free zero sugar Coke. Although the drink will be consumed immediately, the information about the harm of sugar will forever remain in the minds of surveyors.

Scientists from  The Massachusetts University of Technology in the USA, studying the relationship between memory and emotions, have proved that people mostly remember information that caused vivid emotions. Touchscreens unambiguously expand the possibilities for a more effective connection with the audience since the advertising on such screens evokes more emotions. 

Don't miss the opportunity to make your ad memorable. Implement a digital LED screen with an interactive display today! Contact us at Smartek Systems to get fast and professional advice on digital signage solutions and led video screen rental for your business aims.